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Sfr Sport - Cvpe Agency
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Agence de Communication créative

agence de communication internationale
spécialisée sur l'Afrique Anglophone

01. Brief

La branche sport de SFR a fais appel à l'agence CAPE afin d'établir une stratégie d'influence Youtube et Instagram en s'appuyant sur les leaders d'opinion sport.
Par ce biais SFR Sport espère booster les abonnements digitaux.

02. Réalisation

CAPE a donc réalisé dans un premier temps :

-Veille concurrentielle 
-Identification d'influenceurs  
-Proposition d’axes stratégiques

Dans un second temps :

Gestion et community management des comptes  Instagram et Youtube de SFR Sport : définition du planning éditorial, création des posts, prises de contenus photos et vidéos, réalisation de reportages live coulisses évent (Meeting de Paris, Fise Asg, Premier League...) 

03. Resultat

Vues

4 millions

Abonnements digitaux par rapport à N-1

+40%

Interactions

1.4 millions

Clients home

Sfr Sport

SFR Sport à fait appel à l'agence Cape dans le but de booster les abonnements digitaux. CAPE à donc établi une stratégie d'influence Youtube et Instagram en s'appuyant sur les leaders d'opinion sport.

AUDIENCE CIBLÉE

Millennials

CHIFFRES CLÉS

  • Vues
    4millions
  • Abonnements digitaux par rapport à N-1
    +40%

Task

voir le projet

  • Date

    mars 26, 2017

  • Skills

    Client

  • Client

    SFR sport

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